As Chief of Staff to the Chairman of the Board, held the following responsibilities:
- Keeping minutes for all Board meetings
- Weekly review of cashflow projections and financial statements of actuals to budget
- Conducted CEO Search in 2005
- Staffed various fundraising rounds
- Edited business plans
- Maintained capitalization tables
- Discussed the AAR business proposition with potential investors and their financial advisors.
As Interim Director of Internet Operations, led the effort to overhaul, redesign, and move the Air America Radio Web site that at the time was receiving over 2.5 million visitors a month. Scope of work included:
- Overall project management for all aspects of the company’s Web operations
- Oversight of the development of the technical specification document that dictated the technology and the Web serving platform for migration
- Project management of the move and re-launch of the site
- Coordination of the programmers and Web designers in the creation of the new architecture and design features
- Working with the internal stakeholders (the producers of the 14 on-air shows) to ascertain their content and technical needs
- Developing a survey instrument for site visitors to solicit input on existing features, as well as proposed features in testing
- Determining what buckets content belonged in on the home page, as well as in all sub-sites
- Teaching staff how to write copy for the Web and how to use content management tools
Co-wrote the 48-page business plan that directed all of the technical investments needed to be made in order to drive the revenue needed to support the site. Once the site was moved and stable, oversaw variety of community-building exercises using viral e-mail campaigns and various list-building tools.
Wrote the e-mails and performed the statistical analysis evaluating the success of different approaches. Efforts resulted in a 71% increase in the number of active list members (from 122,422 to 208,844) from March until August of 2005.