Provided website management; content creation; and online marketing consulting to this Seattle-based company that offers digital physics and math curriculum. Scope of work included:
- Overseeing the creation of the company’s website; writing much of its content; coordinating with the programming team on the backend functionality of the site; and project-managing the site’s launch
- Researching and implementing the company’s search engine registration and keyword tagging to get the site crawled
- Opening and managing accounts with Yahoo! and Google for keyword advertising
- Writing four papers for the company on search and community building techniques:
- “Optimizing your Web Site for Search Engines” (June 24, 2004)
- “The Mechanics of Online Search” (July 11, 2004)
- “Marketshare Analysis of Search Engine Companies” (July 13, 2004 )
- “Community Building on the Web” (January 17, 2005).