Created and launched the three entities that make up Qvisory, which is an advocacy organization that lobbies the Federal and state governments on issues of importance to 18-34 year-old Americans:
- Oversaw the naming, branding, mission development, goal-setting, advocacy platform, strategic planning, budgeting, and marketing.
- Developed the business plan to sustain the organizations.
- Wrote the IRS applications for nonprofit designation for both the advocacy and the education organizations.
- Raised the initial funding for launch.
- Oversaw the development of the membership offering, as well as the technology platform and website.
- Managed the three Boards of Directors.
- Hired and oversaw the staff, contractors, and consultants.
- Negotiated the vendor and partner contracts, in particular a health insurance agreement with Aetna.
See coverage of Qvisory in The New York Times.